Electroencephalography (EEG) signals, known for convenient non-invasive acquisition but low signal-to-noise ratio, have recently gained substantial attention due to the potential to decode natural images. This paper presents a self-supervised framework to demonstrate the feasibility of learning image representations from EEG signals, particularly for object recognition. The framework utilizes image and EEG encoders to extract features from paired image stimuli and EEG responses. Contrastive learning aligns these two modalities by constraining their similarity. Our approach achieves state-of-the-art results on a comprehensive EEG-image dataset, with a top-1 accuracy of 15.6% and a top-5 accuracy of 42.8% in 200-way zero-shot tasks. Moreover, we perform extensive experiments to explore the biological plausibility by resolving the temporal, spatial, spectral, and semantic aspects of EEG signals. Besides, we introduce attention modules to capture spatial correlations, providing implicit evidence of the brain activity perceived from EEG data. These findings yield valuable insights for neural decoding and brain-computer interfaces in real-world scenarios. Code available at https://github.com/eeyhsong/NICE-EEG.